With a focus on defining strategy and driving revenue in emerging markets, Tom has a passion for integrating health needs with cutting-edge product solutions. Tom brings more than three decades of strategic business development and leadership experience to the technology, and health and life sciences industries. They take advantage of the red rock terrain as avid mountain bikers, hikers and snowboarders. He and his wife Trudy have three children and reside in St. Bryson has driven marketing and brand work for numerous organizations including: Bosch Mixers, United Way of America, Hamilton Company, Zymo Research, TP-Link, and SureCall.īryson holds a BS degree in Business Administration and Marketing from Weber State University. Requiring consistent recalibration and rapid pivot to adjust to the ever-changing needs of the global pandemic environment, he led go-to-market strategies in the US, Middle East, and North Africa. Most recentIy as the VP of Marketing at Genestat Molecular diagnostics, he crafted the story of a new brand around the emerging products needed to battle the COVID-19 pandemic. He founded a marketing and brand agency where he created and directed a team of 80 freelancers across North America – creative thinkers, artisans and businesspeople to engineer sound strategies, advancing each client’s brand and marketing vision. With 20+ years building marketing infrastructure, aligning communication activities and crafting desired brand experiences, Bryson has engaged in life science, biotech, SaaS, and consumer product industries. Vice President of Marketing & Communications
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